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From this...
I couldn't distinguish the two because my business is such a big part of my life that there is no "about me" without my business. The Cupcake Factory is just as much a part of my life, as I am part of the business. This thought led me to think about The Cupcake Factories Facebook page. I couldn't quite understand why the picture my friend Axelle had posted on her FB page of my Christmas cupcakes had over 70 likes, while the one I posted on The Cupcake Factories page only had four. I thought about it for a while and
As I made the plan for my Independent Project, one of the things I wanted to do was re-brand The Cupcake Factory, and I think that this moment of realization was the start of the rebranding.
I changed The Cupcake Factory to Gisella's Cupcake Factory, and I'm so glad that I did.
I know it's not that big of a change in the big scheme of things, but it's a big change for me because I feel like my business's story is being told.